Whitney has a Bachelor of Fine Arts in visual communication from The University of Texas at Arlington and has experience in office management. She loves the collaborative atmosphere at Shelton and is excited to combine her design and management skills to the benefit of the team.

Prior to working at Shelton Interactive, Andrea worked in the Austin office for a tech PR firm, where she became well versed in writing for the media, creating social media content and pitching media contacts.

Selected from over 1,000 applicants, Andrea spent a year as a spokesperson and brand ambassador for the Oscar Mayer Wienermobile, representing the brand to numerous national and local media outlets while traveling around the United States. Her responsibilities encompassed every aspect of publicity from formulating press releases to managing respective social media and blog accounts.

She studied broadcast journalism at the University of Florida, interning at the CBS TV station in Austin and working as an anchor and reporter for Gainesville, Fla. radio and TV stations. Andrea conducted interviews, wrote and edited stories, shot and edited video, and worked as a producer.

Andrea is excited to combine her experiences in the public relations and broadcast worlds to help contribute to the success of our clients.

Before joining the Shelton Interactive team, Susan spent more than five years in the architecture industry as a marketing manager, overseeing with brand development, social media strategy and public relations to support positioning and marketing communications efforts. She designed annual marketing plans, budgets and analyzed market trends to address business opportunities and brand awareness annual objectives.

Susan also served as marketing assistant for Lake Austin Spa Resort, voted the Top Destination Spa in North America by the readers of Conde Nast Traveler magazine. She also spent time in Sydney, Australia working for a national advertising agency.

In her free time Susan enjoys volunteering with Austin Pets Alive! (APA) and served as a branding manager, where she was responsible for running all aspects of APA branding materials. Susan also served on the APA creative team during 2011 nationwide American Society for the Prevention of Cruelty to Animals (ASPCA) Challenge contest, helping the organization win the $100,000 grand prize.

Susan has a Bachelor of Fine Arts in Design Communications from Texas Tech University. She is active in the Austin social media and marketing communities.

As the Design Lead, Allison works with clients to help them determine the best design identity for their brand and thought leadership.  This includes website design, social media imagery, logo development and all print collateral including posters, fliers, brochures and business cards.

Before joining the team at Shelton Interactive Allison worked as a Marketing Director for one of Austin’s most cherished local companies.  During her tenure she was involved in a complete re-branding campaign that included a fresh new logo and website, development of company Facebook and Twitter that grew to a combined 15K in two years, and numerous company events that helped raise money for Sustainable Food Center, Austin Pet’s Alive and Capital Area Food Bank.

Prior to that experience Allison worked in radio as a Promotions Director and On-Air talent as well as free-lance photographer for a weekly publication.

Despite her wide range of experience in Marketing and Public Relations, Allison’s real joy is in using creativity to give people a visual voice, without which one just becomes lost in the clutter.

She has a Masters in Advertising from the University of Texas and completed the Texas Creative Sequence.  Her undergraduate is in Mass Communications and Radio/TV.

Travis focuses the majority of his efforts on the Chicken Soup for the Soul account. He manages both the Chicken Soup for the Soul Blog Network, the Chicken Soup for the Soul Radio Network as well as corresponding with the books’ contributors, and making sure each portion of each campaign is executed well.

Travis graduated from Texas Christian University with a Bachelor of Science in film/television/and digital media. While at TCU he was the president of his fraternity and graduated cum laude.  He is excited about using his combined experience in media and advertising to help develop the digital presence of Shelton Interactive’s clients.

As Publicity Director for Shelton Interactive, she works with clients to generate media attention and buzz online and off. From business topics to fiction and genres in between, she has garnered clients media coverage with national media outlets, including ABC’s “The View,” U.S. News & World Report, Fortune and Martha Stewart Radio.

Before joining the Shelton Interactive team, Shelby spent nearly four years as a lead publicist at one of the nation’s oldest and most respected literary publicity firms – additionally serving as the firm’s media relations manager for a year-and-a-half. She has represented authors with major publishers, such as  Chicken Soup for the Soul, Guideposts, Thomas Nelson, Wiley & Sons and B&H Publishing Group, to name a few.

Prior to this, she led public relations, marketing and customer service initiatives for an Austin insulation company and an international specialty lighting manufacture, where she served as the Director of Public Relations and Customer Service. During this time, Shelby garnered media coverage with the National Home Builders Association, Parents magazine and Real Simple. She has been a regular contributing columnist to Identity Marketing magazine, where she wrote a column on business communications in the promotional products industry.

Shelby enjoys helping clients tell their story and the excitement around big and small media hits. She is passionate about teaching clients the importance of building a platform and how they can use the online space to get their message out.

She earned a Bachelor of Arts in public relations from Texas Tech University. She is an active member of the Austin chapter of the Association of Women in Communications.

Prior to working at Shelton Interactive, Katie was an associate producer for an NBC affiliate. This time spent in television news gave her valuable insight into the workings of the media and what specifically makes a story attractive to reporters, producers and editors. She now uses that knowledge to help pitch our clients to press outlets in an intentional and effective manner.

Katie is also a freelance writer and aspiring author. Her work has been featured in Austin Lifestyle Magazine, Redbook Magazine, and on several websites. She also worked as a staff writer for Homerun.com, where she wrote about Austin businesses. She loves using words to make people and companies look their absolute best. She is passionate about writing and the publishing industry, and is grateful to be working at a company who shares those same enthusiasms.

Katie graduated Palm Beach Atlantic University with a B.A. in journalism, and was awarded Outstanding Graduate in the Department of Journalism and Entertainment Media.

“Rusty Shelton’s coaching on social media enabled me to build a web platform that within a year expanded traffic a hundredfold and laid the basis for continuing growth of my web presence. He opened doors that now have sitting CEOs and other leaders contacting me for coverage. Special plus: working with Rusty is fun!”

~ Steve Denning, Former Program Director, World Bank and author of numerous books.

Rusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23.

Today, as Founder and CEO of Shelton Interactive, he works alongside the company’s clients, to start conversations that matter. Founded in 2010, Shelton Interactive is a full-service digital agency that integrates design, social media, website development and PR—services that are normally handled by multiple agencies—under one roof.

The agency works on digital strategy for some of the biggest brands in the world, including Harvard Health Publications and Chicken Soup for the Soul and has worked with companies like Amazon, IBM and numerous best-selling authors and thought leaders. Shelton Interactive is also proud to have a strategic partnership with the leading business book PR firm in the country, Cave Henricks Communications.

An NSA speaker, Rusty speaks regularly on the changing world of public relations, including speaking at SXSW Interactive in 2012 on the topic of “Discoverability and the Future of PR.” In addition, he has been a faculty member at the Harvard Medical School Department of Continuing Education’s Publishing Course for the past eight years.

His perspective on branding and digital marketing has been included in coverage from numerous top media outlets, including BBC, Forbes, Austin American-Statesman and many others.

Prior to founding Shelton Interactive, Rusty started his career at Phenix & Phenix Literary Publicists, at the time, a boutique Austin-based literary PR firm where he became the Managing Director at the age of 26. He left the firm in early 2010, but during Shelton’s three years as Managing Director, he oversaw campaigns for more than half of the firm’s 30 bestsellers (variety of lists, from Christian Booksellers Association to the New York Times).

An avid Texas Longhorns fan, he sits on the University of Texas Texas Exes PR Committee, where he leads the subcommittee on digital strategy.

He lives in Austin with his wife, Paige, and two young sons, Luke & Brady.

Have a question for Rusty? Shoot him an email.

He joined Shelton Interactive in the fall of 2011 as an intern and grew into a part-time, paid team position as Content Coordinator.

She oversees, organizes and coordinates tasks for each project in the Web department, as well as coordinates content for various clients’ websites. She enjoys getting to personally know and interact with clients on a weekly basis.

Amber has always enjoyed managing teams. Prior to joining Shelton Interactive, she worked as a certified pharmacy technician for eleven years and was the lead technician for a community pharmacy for two years. She also worked for three hospital networks in Texas, including Baylor All Saints Medical Center in Fort Worth, TX and Seton Medical Center Hays in Kyle, TX.

Her love for learning and technology led Amber to make the shift to the digital world–first as a freelance webmaster managing content on WordPress websites for two years, and as a project manager for two freelance Web designers. Shelton Interactive picked her up after watching her coordinate several projects on behalf of its clients.

Amber loves running and writing, and on the weekends, she is usually hiking, biking, camping, or spending time with her family in Austin, The Hill Country or West Texas.