Blog

Google Reader: Goodbye friend, sleep well.

Alright alright, this entry is a little delayed… As you may know, on March 13th, Google announced that it would discontinue Google Reader in July. It has just taken this long to sink in. I’m not a huge book reader, but I am a pretty avid…

What is a Web Designer?

This blog post is a brief overview and my interpretation of the first chapter of Design is a Job by Mike Monteiro. A web designer solves problems within a set of constraints Web design is, and always will be, about problem-solving. “I’ve been…

What to do when you get a bad book review

Photo credit: Manu Mohan As a publicist, a large amount of my job is reaching out to bloggers and journalists to try and get book reviews for my various author clients. 98% of the time, the reviews comes back positive. But sometimes someone…

Reality Czech

On my first day of high school, I walked into my English class to find that my teacher, Mr. Contorno, did not look like any other teacher I had ever had before. He wore the typical male teacher uniform – slacks and a tucked-in button-up – but he…

I CAN HAZ A STRATEGY?

If you don’t get the reference, Google “lol cats.” You’re welcome. At the beginning of each campaign here at Shelton Interactive we have a strategy session, in which we all gather in the “great hall” (as I, a Harry Potter-for-life nerd likes to…

Why We Love MailChimp

There are tons of email marketing systems out there, and it can be hard to know where to start when looking for the product that works best for you. Here at Shelton Interactive, we are pretty fond of MailChimp – so fond that we don’t use…

#AskATX: SXSW and then some!

On the dawn of SXSWi, when techy hipsters from all over the country will descend on our beloved Austin, we wanted to arm you — a loved mob of visitors — with a go-to list of things you might find useful during your visit. At Shelton Interactive,…

My One Thing

Most of the employees at Shelton Interactive are, well, let’s call it lively – especially the PR and social media departments. In our new office, we have a large central room that seven of us share as an open working area. These 7 employees, or…

Tutorial: Anchor your content!

Anchor links are hyperlinks that point to another part of your post or page. You can use Anchor Links as a Table of Contents for the information in your post, to Jump to the Top, or Jump to the Bottom of the page, and to help organize content with…

Why Wireframe?

What and why a wireframe? A wireframe is easily the most important step in the web design process. What is a wireframe, you ask? Well, a wireframe acts as a blueprint for your website. What kind of architect would build a house without a…