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Sheltonite Spotlight: Wesley Fang

Shelton Interactive is nothing without its team members. In this continuing series, we will showcase the individuals that make up our darling startup. To start off, its only appropriate we start by introducing our newest member, Wesley Fang! Wes…

Why are design agencies so expensive?

In order to answer that question I feel I have to first explain why some design work is so inexpensive. There are a lot of designers in the world. There are probably even more people that aren’t really designers but know how to use Photoshop or…

Our Web Process

Have you ever wondered about what happens while your site is being designed? The Shelton Team has worked hard to develop our process that makes it painless to deliver you a great site. Check out this Infographic to see step by step what it takes to…

Web Client Spotlight: J. E. Fishman, Bomb Squad NYC

Our vision here at Shelton Interactive is to start conversations that matter, and sometimes those conversations are about great fiction! Shelton Interactive has teamed up with passionate storyteller, J. E. Fishman, on one of our latest agency…

Spring-cleaning: LinkedIn edition

Yes, it’s only the beginning of February and, down here in ATX, we have experienced several “snowpocalypses” (funny how you can have a snow day in Austin without any signs of snow), but it is never too early to start thinking about some spring…

2014: The Year You Get It Together, Man

Have you had a chance to implement any of your New Year’s Resolutions yet? Ha! Right? I like to think of January as the month of goals and February as the month of investment. In my personal life, that means actually purchasing a gym…

New Year, New Goals

A new year is a great time to work on change for yourself, your department, your family or your organization or company. Change can be difficult to implement personally, much less company-wide. As we move into the new year, I am looking for ways to…

Should we aspire to be like DiGornio Pizza? – How much humor should fill your Twitter feed

On Thursday, Dec. 5 the hills were alive with the sound of humans typing on Twitter. Carrie Underwood had traded in her cowgirl hat for Austrian milkmaid braids to star in NBC’s live broadcast of “The Sound of Music,” and everybody had…

If Birthdays Were Publicity Campaigns…

I turned 25 years old this week. I’ve had many people lament the fact that I was semi-dreading this landmark age, arguing that I’m still a “baby” and that 25 is still young, but that positivity is not a mutually held emotion. A mere…

Everybody Should Want to Be a Cat

Long before we sang praises for the legend of Al Gore, creator of the Internet, a majority of disciples believed that the www and the countless data therein was a gift from our feline friends. While you Generation Kyle XY-ers find this hard to…

Welcome to The Age of Micromedia

My first job out of college was with a book publicity agency in Austin, Texas, and, at the risk of sounding like an old man, it’s amazing to look back and think about how different things were. The year was 2004 and the agency I joined…

Design is personal. But it shouldn’t be.

If you are a designer then you have probably heard this phrase before: “I’ll know it when I see it.” What this means is the client has a personal preference for the design he/she is looking for but doesn’t quite know how to verbalize it….

Recap: ATX Startup Crawl

crawl (krôl) v. – To move in a prone position with the body resting on or close to the ground, as a worm or caterpillar, or on the hands and knees as a young child. When excessive amounts of food and beer are consumed in a short timeframe…

10 Reasons Why Professional Photographs Should Appear on Your Website

You strive to be professional and knowledgeable in the workplace, and your website needs to reflect that. Using quality photography—in addition to great design, of course—is a necessity in this visual world. The next time you’re tempted to…

Web Client Spotlight: Tom Rath, Eat Move Sleep

Shelton Interactive has the fortunate opportunity to work with a variety of experts in fields such as health, business, education, leadership, Christian living, fiction, children’s books and more. One of the biggest reasons I love what I do with…

How is it one o’clock already?!

During a regular day at the office of Shelton Interactive, it’s not uncommon to hear, “You guys, it’s almost October. Where has this month gone?” or, “When did noon roll around?” Phrases such as these have become somewhat of a joke…

Media training: TV

Congratulations! You’ve got the call/text/email that you’re going to be on television – it’s what you’ve dreamed since you could sit too close to the TV set, it’s what you’ve been practicing for in front of your mirror, it’s what…

News Monitor like a Pro: Confessions of a news-junkie publicist who flipboards over news tools

Let’s be honest, we’re all nerds in our own right, and if you don’t think so, you’re deluding yourself.  Sure we may not all hole ourselves up in our parents’ basement and game at all hours of the night, but if you have a “thing” you…

Manage Your Lists! And other MailChimp musings

As we have mentioned, WE LOVE MAILCHIMP! Our love seems to swell daily… it just about quadrupled in June when they released the “new Mailchimp”, complete with freebies and highfives, not to mention comics and resources and scavenger hunts, OH…

How Do I Deal?

Recently, there has been a renewed focus on the amount of stress we are under, what it does to our bodies, and how much time we are (or are not) taking for rest and relaxation. My Feedly, LinkedIn Home Page and favorite news sites have new articles…