Blog

In Celebration of World Book Night, Our Favorite Book Picks

Monday, April 23, 2012 | Beth Gwazdosky
Gatsby

Tonight, is World Book Night, a celebration of reading and books which will see tens of thousands of people share books with others in their communities across America (and the world) to spread the joy and love of reading. It’s expected that half a…


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What is Pinterest? An incredible online traffic generator.

Thursday, April 12, 2012 | Beth Gwazdosky
Pinterest

More specifically, Pinterest is a virtual pinboard that allows users to organize and share interesting things they find on the Web. Users can easily set up their own boards and browse boards created by other people to discover new things and get…


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Getting Ready for Books & Bytes

Wednesday, March 7, 2012 | Will Ruff
Picture 3

See you…

SXSW Interactive 2012 Mega-Preview

Sunday, March 4, 2012 | Rusty Shelton
sxsw-logo-300x300

It’s good to see you again, South by Southwest. It doesn’t feel like it has been a year since you last took over Austin, but here we are again, prepping for another weekend of high-priced badges, dark-rimmed glasses and, most importantly,…


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Meet Us in the Stairwell: Rory Comes to Austin

Wednesday, February 29, 2012 | Richard Ricondo
Rory-Vaden-square

It comes as no surprise that our dear friend, Rory Vaden, has achieved notable success as of late. With his new book garnering the esteemed designation as a New York Times Best Seller and his nationwide tour embarking to promote self-discipline, we…


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Reader on the Street: Episode 2

Monday, February 27, 2012 | Katie Schnack

Shelton Interactive Web TV Series: Reader on The Street The team at Shelton Interactive did it again – we got out of the office and hits the streets to talk directly to you, the reader, about what you think about the publishing industry. This…


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An Author Making an Impact

Tuesday, January 10, 2012 | Beth Gwazdosky

There are few things more inspiring than getting a first-hand look at how projects you work on make the world a better place. At Shelton Interactive, it’s a foundational tenant of this agency that each and every employee believes passionately…


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2012 Preview: Changes to the Publishing Industry

Monday, December 19, 2011 | Katie Schnack
Future

2011 is quickly coming to a close. Over the past few weeks we have been looking back at what the year had to offer in the publishing realm, from the best books to new ways to experience them. But the time has come to start looking ahead at what’s…


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2011 in Review: The Book of the Future

Wednesday, December 14, 2011 | Katie Schnack

From iPads to e-readers, the options of how you can devour a great book now stretch far beyond choosing between paper or hardback. With the rapid pace that the book industry is changing now, it can be hard to imagine what it will look like…


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2011 In Review: Where do you get your book recommendations?

Monday, December 12, 2011 | Katie Schnack

When you are searching for the next great read, where do you turn? Do you scan the best seller lists or online forums? Do you search on Facebook, or ask your Twitter followers for a recommendation? With so many outlets to turn to and so much of the…


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