Pushing Pause on 2012 – A Look Back

Courtesy of RTNDA.org

Do you ever get moving so fast that you don’t take time to push pause and soak in the moment?

This moving at the speed of sound lifestyle is part of start-up culture, but I think it is healthy a few times a year to look back and take stock of what is being accomplished–by both your team and your clients.

I know that we don’t do this enough. I have a note on my mirror at home that reminds me to “soak it in” with my young sons, who are growing up way too fast, but as well as I try to do at home (and I don’t do it well enough), I also tend to fall short at the office (this is one of the reasons I’m so excited about Kevin Cashman’s upcoming book, The Pause Principle)

So, when I looked up from my desk yesterday and realized that is was June 1st, I knew it was time to take stock of 2012–the year that has been–and this blog post is a quick recap of some of the things that our team and our clients have been up to. It’s not meant to trumpet anything, but it is meant to push pause and take a look back before we gear up for the second half of 2012.

Here are some of the things we are most excited about from 2012:

One Thousand Gifts hit 500,000 copies sold. Ann Voskamp’s debut book, published by our friends at Zondervan in January of 2011, has been a life-changer for readers around the world. A few months ago we wrote about the impact this book having in Guatemala, but Ann’s recent #1000 Moms Project initiative extended that impact to new moms in Haiti. Ann’s great work in social media surrounding the launch of her book was actually featured in today’s New York Times. Have you read this wonderful book yet?

 

Websites. Our Web department, under Amber McGinty’s leadership and the hard work of Will Ruff, Allison Bright, Jeremy Strom, Richard Ricondo and Taylor Ballard, is kicking out some amazing new websites–truly proud of them. Here are a handful of recent launches:

Bestsellers. In addition to One Thousand Gifts, which has spent 17 weeks on The New York Times list, Chicken Soup for the Soul: Messages From Heaven and Terri Blackstock’s recent bestseller, Downfall (Zondervan), we have worked alongside our partners at Cave Henricks Communications to represent several additional bestsellers, including Kevin Allen’s excellent debut, The Hidden Agenda (Bibliomotion) and Rory Vaden’s well-received title, Take The Stairs (Penguin).

Media coverage for our clients. We are proud to work with clients who are some of the most accomplished, passionate people in the world. Our publicity team, under the leadership of Shelby Sledge and hard work of Katie, Andrea, Travis and Susan have been very busy connecting them with top media contacts this year. Just a handful of our favorite hits include Huffington Post, CNBC, The Atlantic, WebMD, Open Forum, Reader’s Digest, BeliefNet and too many others to list.

Growth. From the agency’s starting point, we believed the best way to grow is alongside our clients–as they get bigger, we want to grow to serve them. We have been fortunate to add a number of new team members this year, expanding capabilities and allowing us to continue building one of the top full-service digital agencies in the country.

Social Media. We had a major presence this year at SXSW Interactive, from our annual Books & Bytes Party to the panel that Barbara Henricks and I organized on Discoverability and the Future of Book PR. We also saw significant growth for a number of our clients, including Chicken Soup for the Soul’s Facebook page climbing past 525,000 fans. Beth Gwazdosky, Shelby Janner and Richard Ricondo have come up big in this area.

Our partners at Cave Henricks Communications. CHC has has a tremendous year so far, with a number of bestsellers and national media hits. Their team, including Barbara Henricks, Jessica Krakoski, Kaila Nickel, Margaret Kingsbury, Kim Griggs, Megan Grajeda and Lew Campbell, is an absolute pleasure to work alongside.

Clients. What an amazing group of clients we are privileged to work alongside. Here are some quick hits that caught our eye from our clients this year:

We could go on and on about our clients (and I know have missed many of them)–truly, they inspire us daily with their passion for impacting lives–but the rundown above is just a small taste of what they are accomplishing.

If you made it to the bottom of this lengthy post–thanks. Sometimes it takes a few hours on a Saturday morning to pause just long enough to look back on what has been accomplished.

But enough of the rear-view–2012 is young yet and we have work to do.